Don Norman

Don Norman

Guest
Website Link

Founding director of The Design Lab. Author of The Design of Everyday Things and Design for a Better World, among other books.

Appears in 1 Episode

Incubating Ideas, Human Memory, and Designing for Humanity with Don Norman

Incubating Ideas, Human Memory, and Designing for Humanity with Don Norman

Episode 21 · · 01:11:43

Don Norman discusses how his best ideas arrive through “incubation,” often waking him at 1–2 AM to write, and explains how he starts books by finding a guiding title and compelling t...