Brad Frost

Brad Frost


Creator, web designer & developer, teacher, consultant, speaker, writer, musician, & artist. Author of Atomic Design. Enthusiasm enthusiast.

Appears in 32 Episodes

Nostalgia, Legacy, and Finding What’s Next with Andy Clarke

Nostalgia, Legacy, and Finding What’s Next with Andy Clarke

Episode 31 · · 01:48:09

Andy Clarke shares what excites him lately, sparking memories of his early photography career and frequent trips to Schaffhausen. His pivot from art school and darkroom work into tec...

Accessible and Sustainable AI with Hidde

Accessible and Sustainable AI with Hidde

Episode 30 · · 01:15:38

We’re finding renewed excitement for discovering music through going to gigs and reflecting on how live shows offer an irreplaceable shared experience. The discussion shifts to the i...

Pottery, Theater, CSS Collaboration, and the Ethics of AI with Miriam Suzanne

Pottery, Theater, CSS Collaboration, and the Ethics of AI with Miriam Suzanne

Episode 29 · · 01:54:22

Brad chats with Miriam Suzanne about pottery, theater, CSS, and why we shouldn’t just accept AI as the way. Miriam describes their through-line as collaborative creativity across pot...

UX, AI Hype Cycles, and Rebuilding the Web with Scott Jenson

UX, AI Hype Cycles, and Rebuilding the Web with Scott Jenson

Episode 28 · · 01:20:04

Scott Jenson joins Brad to chat about how UX designers thrive in ambiguity and why wrestling with confusing, failing experiments, especially around AI, can signal real progress. The ...

Paul Boag on AI, UX Democratization, and Building a Life-First Career

Paul Boag on AI, UX Democratization, and Building a Life-First Career

Episode 27 · · 01:35:49

Paul and Brad discuss how AI has reintroduced “Wild West” chaos to the web, which Paul finds energizing after years of predictable maturity in the industry. Drawing parallels to past...

Nathan Curtis on AI, Design Systems Architecture, and Staying Aligned Beyond Figma

Nathan Curtis on AI, Design Systems Architecture, and Staying Aligned Beyond Figma

Episode 26 · · 01:32:11

Nathan Curtis discusses how his work has shifted over the past two years from leading design system teams to focusing on strict architecture and building tools that communicate desig...

I Feel Like I Have Lightning in My Fingertips with Ridd

I Feel Like I Have Lightning in My Fingertips with Ridd

Episode 25 · · 01:28:05

Ridd feels like he’s having more fun than ever as a designer because he can now code and close the gap using Claude to build features with full control over pixels, animations, and i...

Docs First, AI-Ready Design Systems with Afyia Smith

Docs First, AI-Ready Design Systems with Afyia Smith

Episode 24 · · 01:02:54

Afyia Smith talks about her separation from Epic Games and choosing optimism by exploring the city and visiting new coffee shops, even amid anxiety and uncertainty. Afyia explains he...

Mountain Biking, Parenting, and AI’s Breakneck Evolution with Luke Wroblewski

Mountain Biking, Parenting, and AI’s Breakneck Evolution with Luke Wroblewski

Episode 23 · · 01:33:02

Luke Wroblewski talks about what’s waking him up excited these days and draws an analogy between trail building and product building, emphasizing prototyping and especially maintenan...

Creative Unblock, Ethical Tensions, and Pragmatism with Luke Murphy

Creative Unblock, Ethical Tensions, and Pragmatism with Luke Murphy

Episode 22 · · 01:20:15

Luke and Brad discuss feeling newly unblocked by today’s tools which enable rapid experimentation, which must be done at a human level. Exploring nuance over binary positions, compar...

Incubating Ideas, Human Memory, and Designing for Humanity with Don Norman

Incubating Ideas, Human Memory, and Designing for Humanity with Don Norman

Episode 21 · · 01:11:43

Don Norman discusses how his best ideas arrive through “incubation,” often waking him at 1–2 AM to write, and explains how he starts books by finding a guiding title and compelling t...

Homeschooling, Community Confidence, and Being Human at Work with Abby Covert

Homeschooling, Community Confidence, and Being Human at Work with Abby Covert

Episode 20 · · 01:32:03

Abby Covert shares what excites her now, leaving corporate life, reclaiming creativity through recovery work, sobriety, journaling, and disciplined writing, and how community builds ...

Design, Teaching, and Staying Human in the Age of AI with Dan Saffer

Design, Teaching, and Staying Human in the Age of AI with Dan Saffer

Episode 19 · · 01:06:12

Dan and Brad explore AI as a creative partner for drafting and ideation while requiring strong human direction, and compare today’s shift to the desktop-to-web and mobile transitions...

More Queue, Less Feed with Sacha Judd

More Queue, Less Feed with Sacha Judd

Episode 18 · · 01:08:48

Sacha Judd discusses what excites her now: founding Lume Music, which aims to fix broken subscription-era music economics by launching a digital album format bundled with behind-the-...

The Revenge of the Real with Amber Case

The Revenge of the Real with Amber Case

Episode 17 · · 01:28:57

Amber Case reflects on where you live and how returning to a familiar place can help think clearer. Case discusses seeking authentic, small-scale community, work nights, recess-like ...

Adaptability, Curiosity, & Creative Breadth with Brendan Dawes

Adaptability, Curiosity, & Creative Breadth with Brendan Dawes

Episode 16 · · 01:13:49

Brendan Dawes is a multi-disciplinary artist, designer, and technologist. joins me to talk about creativity, curiosity, and what it actually means to thrive as a maker right now — wh...

Design, Creativity, Systems, and Potential in the Agentic Age with Jem Gold

Design, Creativity, Systems, and Potential in the Agentic Age with Jem Gold

Episode 15 · · 01:19:54

As we put our course together, I want to have conversations with people who are thinking about things deeply, creatively, and responsibly. That's why it was an absolute pleasure to c...

Georgia Lupi on Brain Retraining, and Visual Storytelling with Data

Georgia Lupi on Brain Retraining, and Visual Storytelling with Data

Episode 14 · · 58:57

Georgia Lupi shares what she’s excited to wake up for with us. She recounts getting COVID in 2020, developing worsening long COVID symptoms with reinfections, becoming house- and som...

Ben Callahan on Building Community, Your Values, and the Power of Connection

Ben Callahan on Building Community, Your Values, and the Power of Connection

Episode 13 · · 01:03:14

Ben Callahan joins Brad to discuss what’s currently motivating him, from enjoying homemade ham and bean soup in Ohio to a deeper focus on connecting people through curiosity-led faci...

Gemma O’Brien on Neuroaesthetics, Flow States, and Trusting Creative Intuition

Gemma O’Brien on Neuroaesthetics, Flow States, and Trusting Creative Intuition

Episode 12 · · 01:16:11

Brad Frost welcomes Sydney-based artist and designer Gemma O’Brien to Wake Up Excited to discuss her work in murals, lettering, and calligraphy and her recent move to London to study...